Every visual element, whether an image, sign, color or style, can have different meanings depending on how it is presented and how it is perceived. Our work is based on this simple premise. But, everything which guides us and the choices we make and therefore distinguishes us and our work from the competition results from this simple premise.

We don't propose a style, rather a method. We work in this way because all styles seem to be equally functional according to what they have to communicate. Instead, we try to reach our goals by following a rational logical path, minimizing the chance that our work will be misinterpreted or misunderstood.

Like a lot of agencies, we claim to be experienced, skilled, creative and innovative graphic designers. But unlike most agencies, we produce long-lasting graphic strategies and solutions which— even from a visual point of view—will endure the test of time.

This means that we have to think a bit more before we even start actually working on a project. We do this together with our clients to better and more fully understand exactly what they want.

We won't propose pre-made graphic solutions or examples of "disposable" design, meaning something that might be up-to-date and nice to look at but could be adapted any circumstance but doesn't really add or say anything.

For this reason, we don't simply present our clients with several different options to choose from, as most commercial graphic suppliers generally do. Instead, our approach is more technical. We see ourselves more as graphic consultants than designers. It is our job to logically respond to our clients' needs, suggesting which path they should follow in order to most effectively reach their goals.

From another point of view, Vertigo Design stands apart from the competition for how we carry out our work. Even though we use the latest technology and tools, Vertigo is still basically a creative workshop. We believe in real artisan values. From planning, to design, to making the final product, we pride ourselves on our modern and up-to-date handcraftsmanship.

In this way we are able to obtain clear, effective results which show off and reflect the client's "personality." In this way, the brand image shines through and stands out.